What makes a successful business? What makes clients or customers stay and patronage your products or services?
Apart from good management, effective and honest employees; loyal clients have the biggest contribution in the success of any business. Whether you are in a service industry or retail business, the main driving force in the prosperity of your business is your clients or customers. Therefore, you have to show appreciation towards them at least on special occasions such as their birthday if you have their profile, your business’ anniversary or during Christmas or New Year’s Day, to keep a lasting relationship that goes beyond business dealings or transactions.
Showing appreciation to your clients goes beyond providing good products and/or services. It is more of creating a fruitful business-to-client relationship that provides long-term benefits for both parties.
Showing gratitude to your customers is a good character and it can magnify your business values and ethics. By showing appreciation to customers, you are already building loyalty which equates to developing stronger business relations and bonds.
So, if you are thinking of ways to show appreciation to your clients better consider these suggestions:
Host an event or a party for your loyal customers.
Loyalty deserves a reward. A thanksgiving event or a year-end party exclusive for loyal clients would be very nice. There are a lot of ideas you can think of with regards to the type of event you can organize for them, it could be a formal dinner party, a casual wine tasting event or an exclusive concert with a special guest artist. Make sure to consider your client’s personality and preference or type of organization he or she represents when planning for a special event, to make sure they can relate to it and they will enjoy every moment of it.
A specially curated gift basket will spark magic.
Everybody loves to receive gifts and gift giving is a mundane idea which most businesses do to keep a better relationship with their patrons. A well curated gift basket with items that you think would be irresistible to your customer will be a sure winner! Gift baskets apart from being full of surprises are affordable, customizable, versatile, photo-ready, and unique. Surely, they will make someone feel extra special.
Handwritten notes and letters are impressive token of appreciation.
Appreciation expressed through handwritten cards are valuable in conveying a message of gratitude in a more personal level. Although this is one of the inexpensive client gift ideas, the art of handwriting is very nostalgic and can trigger good impressions in your business relationship. Whether you wish to extend your gratitude or simply want to say thank you for acquiring your service or buying your product, a simple, straight forward handwritten note can leave a lasting impression. This will leave a positive imprint and will be remembered as a sign of thoughtfulness for years to come.
Customer appreciation leads to a greater customer loyalty and customer satisfaction. If your customers would always feel special while enjoying your service, they are likely to do more business with you in the future. More importantly, it builds important relationship and trust resulting in better overall outcomes for your business.