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Top 5 Social Media Strategies for Realtors in 2022 »RealtyBizNews: Real Estate News

Since Facebook exploded in the early 2000s, social media marketing has become an integral part of digital marketing. Nowadays, almost all notable companies have not only a presence on social media, but also strategies to help them grow further.

Members of the National Association of Realtors are no exception. More and more realtors are incorporating social media into their marketing strategies and are very successful.

Want to join the ranks and strengthen your social media strategy? Here are five social media strategies for National Association of Realtors members in 2022.

1. Focus on delivering quality content

One of the main goals of the 2022 social media strategy is to provide quality content. Delivering quality content means taking the time to understand which content is most appropriate and effective in communicating your sales message. It also means taking the time to create content that is visually appealing and copy-friendly. This means choosing high-quality images that accompany your content, using attractive colors, and ensuring that your content is connected to your target audience.

2. Aim to provide true value

In addition to quality, content needs to provide some real value to your target audience. For example, if you’re targeting homebuyers for the first time, you can create a video that explains what the process looks like or answers frequently asked questions. There are many ways to tackle this, so be creative and have fun. Best of all, make sure your content offers real value.

3. Know your followers

Social media marketing isn’t just about delivering content. It also involves getting people involved in the content. And if your content doesn’t do that, it may be time to rethink the type of content you’re delivering. Ask yourself if it matches the core message you want to send to your target audience. Also, ask yourself if your content is interesting and if it provides real value.

Knowing your followers means determining which type of content is most appealing to your audience and creating more of that type of content. It also means answering questions and comments about posts to help viewers get the answers they need to make a purchase decision.

4. Create a social media marketing plan

One of the things most realtors fail when starting social media marketing is ignoring the planning part of things. If you want to get quality leads in 2022, you need to come up with a social media marketing plan, or content marketing / digital marketing strategy. By doing this, you can get on track to reach your marketing and sales goals.

NS Social media marketing plan Is a document that outlines social media goals (ie, have 10 people sign up for Open House, etc.), the methods they use to reach those goals, and the metrics they use to track their progress. .. ..Consider as specifically as possible Creating SMART goals..

5. Consider paid advertising

Organic social media strategies can work, but it can take longer to see results with an organic approach. As a result, many brands are leveraging the power of paid advertising to reach their target audience on social media sites such as Facebook, Instagram, and TikTok. If you want to level the competition, you need a paid advertising strategy that will help you get the maximum number of eligible leads.

Before you start running paid ads, familiarize yourself with the advertising platforms of each platform. You can also consider taking a course on how to place profitable social media ads. There’s more than most people think, so if it takes a while to learn how to serve an effective ad, the money you spend on the “try it and see what works” approach. Is much less.

Bonus: Incorporate video marketing

In 2020 96% The percentage of consumers has increased the consumption of online videos. Video marketing is a big part of social media marketing. If you want to increase your chances of reaching potential buyers and sellers, we will incorporate more video content into our social media strategy in 2022.


Creating a solid social media strategy is essential to success in social media as a real estate agent in 2022. Use the above to create a successful social media strategy that will bring you quality leads each week.

Top 5 Social Media Strategies for Realtors in 2022 »RealtyBizNews: Real Estate News Top 5 Social Media Strategies for Realtors in 2022 »RealtyBizNews: Real Estate News

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