It would be best if you had a powerful marketing strategy when your eCommerce site has to compete with all other online and offline stores that offer your product types. In addition, more people are heading to Google and other search engines when they want to buy any product. That makes search engine optimization (SEO) the top goal of any successful shop.
Digital marketing experts state that every eCommerce shop needs to use appropriate keywords, build a technically perfect site, do both on-page and off-page SEO, focus on local SEO if they have a brick-and-mortar location, and create stellar content, build backlinks, and track and analyze the results. Trying to tackle all these tasks manually would take incredible time and effort. Every eCommerce site needs the best SEO tools to simplify access.
Free Google Tools
Since you want your eCommerce shop to appear at the top of the Google search engine results, starting your SEO strategy with this search engine’s free tools makes sense. Furthermore, according to DigitalAuthority.me, it makes sense to use all available means to look at current and future metrics comprehensively. These include:
Google Search Console – find keywords people search for
- Google Ads Keyword Planner – get data about keyword search volume
- Google Analytics – track your SEO and marketing performance and results
- Google My Business – claim a powerful local SEO directory page
- Google Page Speed Insights – make sure your site pages load quickly
SEMRush is one of the most popular and respected SEO helpers available today and provides multiple tools to help your eCommerce site thrive. They cover keyword research for general terms, location-specific optimization, longtail phrases, on-page SEO tracking, link-building strategy development, and analysis of competitor activities. Learning the value of a keyword and how competitive it is can help with your paid search or PPC campaigns.
This well-respected collection of optimization tools offers keyword research for Google, Amazon, and YouTube. In addition, you can audit your site for issues, track optimization success, and keep an eye on the type of content people share on social media. This analysis can either help you keep an eye on what the competition is doing or focus on the most effective types of content so you can improve your overall marketing strategy.
From the famous marketing expert Neil Patel comes Ubersuggest. First, you can research the easiest keywords to rank. Then, track the words and phrases you use, manage your entire eCommerce site, and keep an eye on competitors using the simple search tools on this platform. It also offers entire web store audits with an easy-to-understand scoring process. One thing that makes this SEO tool different than some others on this list is that it will also offer content ideas perfect for expanding your blog or guest articles you share with other sites.
Screaming Frog SEO
This tool with a unique name puts the power of search engine spiders in your hands. It audits your website and reports information about optimization issues you should fix. Screaming Frog offers a free version to try things out before diving into the rich features of the premium version. This tool is beneficial in discovering broken links, technical errors, weak meta-descriptions and tags, and duplicate content. These things can get in the way of your eCommerce site ranking high and getting more organic traffic.
Raven SEO Tools
Instead of initially focusing on researching keywords, Raven Classic and Reimagined help you perfect your eCommerce website with a collection of analysis and reporting tools. You can use it to perform regular site audits, check your backlinks, research competitors, and monitor how your targeted search terms are performing over time. The new Reimagined service also offers initial research tools to help you get started but comes at a higher price point.
If you sell products on Amazon, Helium 10 is the best SEO tool for you.It performs all the tasks you get from more generalized tools on this list but only for that central retail platform. Most Amazon sellers also maintain a separate eCommerce site to maximize success potential. You can research products, keywords, listing descriptions, and the results of your marketing efforts. In addition, Amazon has its internal search engine with a different algorithm than Google or Bing. Therefore, it helps to use a tool to improve your product listings.
Another powerful suite of SEO tools comes from Moz Pro. Their keyword explorer helps you find the best search terms for your content and page creation. In addition, they suggest top questions people are searching for to help you create blog posts or product descriptions.You can also hunt for technical issues using their site crawl feature and collect data on how your optimization efforts change the levels of organic traffic you receive.
Although this company does offer self-service SEO tools perfect for eCommerce success, they also provide services from professional digital marketers. They have created a five-step optimization process that is easy to follow and efficient to perform. Of course, suppose you want to concentrate on product sourcing, managing orders, and customer service. In that case, you can hire them to take care of everything for you.
SEO Review Tools
This platform should catch your attention if you are looking for the most SEO tools for your eCommerce shop in one place. It includes 56 tools to improve your optimization strategy and digital marketing campaigns. Options range from simple keyword research and analysis to broken link checkers, schema generators, and more.
Succeeding with eCommerce in a crowded industry or niche requires extra effort regarding search engine optimization and your overall digital marketing strategy. However, with these powerful tools on your side, you can target the most effective keywords, ensure your online store operates smoothly, and create both on and off-site content that converts product interest to sales.