The biopic of lukewarm snack chips

“We are all writing our own stories,” declares Richard Montañez in his narration. flamin hot, is a film that dares to reveal the origins of the popular snack chip “Flamin’ Hot” series. For Montañez, it’s literally true. flamin hot The piece is based on his memoir about his improbable promotion from janitor to head of marketing for Frito-Lay. his “Invented Flamin’ Hot Cheetos in a secret test kitchen, broke barriers, and became the first Latino frontline worker to rise to an executive position at Frito-Lay.”

That is the story told in Montañez’s book, which is still published today. Eva Longoria’s flamin hotIt is a movie that radiates positively. print legend energy. This compelling penniless-to-rich narrative has already been challenged by some observers, including the 2021 debate. los angeles times An article claiming that Mr. Montañez heavily embellishes his role in launching Flamin’ Hot Cheetos. The article included official comments from a Frito-Lay spokesperson, which read: he. “

The idea that this snack’s success had many fathers suggests it’s a much more interesting movie than it is. flamin hotleaning towards RashomonThe nature of divergent accounts of who created what. In Longoria’s film, Montañez narrates a scene in which his wife says, “I like to exaggerate,” and Frito-Lay scientists drip an unnamed chemical into a beaker in an attempt to artificially create spicy snack chips. The idea is only momentarily acknowledged, such as the scene where he is doing it. — in stark contrast to Montañez’s organic approach. As pictured, Montañez bought all the peppers at the grocery store, experimented with each flavor until he found the perfect blend of flavors, and developed his own “spicy slurry” to pour over his Frito Lay products. Did.

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There are some undisputed parts of Mr. Montañez’s amazing story. He worked his way up from a maintenance worker to a job as Frito-Lay’s marketing director, specializing in multicultural promotions. (The skeptic times The article quoted a former executive as saying, “Without Richard, this wouldn’t be possible.” [Flamin’ Hot Cheetos] Either way, there will never be a movie like this. ” flamin hot ”is not a documentary, so its historical accuracy is perhaps more important than its emotional authenticity. do we care about richard? Are we rooting for his success?

sometimes.story flamin hot This work continues to inspire and energize me. Jesse Garcia The irrepressible Richard is the quintessential underdog who comes out of nowhere and doesn’t accept an answer of no. The film’s bigger problem isn’t its veracity or lack of truth. Despite it flaunting its spotlight on a unique story, flamin hot Often, it feels familiar and formulaic, like it rolled off the factory-like assembly line where Richard Montañez made his groundbreaking discovery.

Garcia tells Richard’s story from start to finish, beginning with his childhood in Southern California, where he got involved with an abusive father and racist classmates, and then turned to crime as a young man. When his constant encouragement wife Judy (Annie Gonzalez) became pregnant, Richard realized he needed to settle down. Despite his lack of education, Richard is a born salesman, paving the way for an entry-level job as a Frito-Lay janitor. Once there, he ignores orders from his superiors (including the factory manager, played by Matt Walsh) to shut up and do his job, instead asking questions about how chips are made and how they can be improved. start.

He eventually bonds with a plant mechanic named Clarence (Dennis Haysbert) about the common struggle against discrimination. Clarence, the man who taught many of the factory’s white executives all he knew about making snacks, has been barred from promotion after promotion because of his skin color. Clarence cares for Richard, helping him learn the ins and outs of the business and backing him up when he stumbles on a big idea. It’s an underserved Latino market, Richard likes to call them “our people.” A lineup of snacks full of spices.

Accuracy or not, the scene where Richard develops the concept for Flamin’ Hot is a highlight of the film thanks to a spectacular performance by Richard and Judy’s son, Bryce Gonzalez, who plays the lead product tester. ing. Although he likes spicy snacks, he sometimes screams as he suffers from the heat. (“Burn!” he exclaims, then adds: good.”) A little over 90 minutes later, flamin hot It’s as light as Lay’s potato chips. Snack-like content, available in 15 or 30 minutes of streaming, can be nibbled on without worrying about missing anything when you take your eyes off to respond to a text message. (flamin hot It is the first film to simultaneously debut in disney plus and Hulu. )

In his feature directorial debut, Longoria masters pace and tone. flamin hot A breeze and a flash of humor. She also indulges in many of the most sickening clichés of movies based on amazing true stories. That includes my least favorite scene. It’s the moment when all the main supporting characters (including the movie villains!) all come together. Give the hero an enthusiastic standing ovation. Mr. Hollywood, please. No more standing ovations at the end of biopics.

“Our people are tired of the same old taste,” Richard declared to the assembled Frito-Lay front office as he touted the Flamin’ Hot the meantime flamin hotThe subject choice may stray a little from the larger canons of great man biographies, but otherwise it’s a very familiar recipe coated with a little new seasoning.

Rating: 5/10

worst movie title ever

Some of these movies were good, some were bad. But they have one thing in common. They have an utterly awful title. The biopic of lukewarm snack chips

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