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Business & Investment

Five tips for better business management

The concepts of leadership and effective communication are so popular that a Google search returns millions of results in response to the query “leadership” and “business communication.

There is no one-size-fits-all solution for effective business management, but this article provides five tips to help you achieve even greater managerial heights in these challenging times.

  1. Develop confidence to succeed

 Everyone can become a leader or a manager, but not everyone can be a leader. It is necessary to be able to assess the situation realistically and to develop the confidence to succeed.

As a consequence of the Covid-19 pandemic, we can see negative consequences today, such as the collapse of the economy. This is why it is crucial to combine the ability to assess the situation soberly with the confidence of continued success.

  1. Learn how to make decisions quickly

CEOs do not always have enough information and time to make important decisions. Most likely, in such situations, they want to act as a doctor-neurosurgeon: first making sure that every step is taken accurately and correctly because one wrong move can have life-threatening consequences. At the same time, it should not be forgotten that a doctor such as a resuscitator often has to make quick decisions based on limited data.

Speaking of startups, it is worth noting that their executives are better off sticking to the resuscitator’s strategy and making quick decisions, including when information is scarce. Even if the consequences of some decisions turn out to be irreversible, remember that it is always possible to change the view of the situation and correct the mistakes made, which usually has a better effect on the project than inaction, excessive caution, and slowness.

  1. Surround yourself with successful people.

It takes more than one person to start a startup, so why not build your community at the same time? Surround yourself not only with like-minded people but also with people who have had some success in the areas you are interested in. In turn, people whose goals and interests are very different from yours will not benefit you. Cooperation with them is unlikely to be effective. Pay attention to experienced professionals: they can become your mentors and help you attract new clients.

  1. Create your user community

At the stage of attracting users, it is recommended to be guided by the principle of so-called “installation on collision”, which means installing the software or application you have developed to the user personally. This way you can track exactly how customers are using your product, which will help you get relevant information and feedback to improve it (the product). This way you can control everything, and financial reports, paycheck stubs, understand how long to keep paycheck stubs, and solve all problems.

Creating a user community is another strategy that requires time rather than money, but the long-term results are worth it. In the initial stages, set aside time to build a list of user email addresses or create social media groups. A good solution would be to unite customers around a painful problem that your product or service solves and create an active customer base with promotions, exclusive offers, and bonuses.

  1. Clearly define your tasks and responsibilities in the company

As a startup grows, its founders often forget that the CEO should not control absolutely every step of the team. An effective CEO doesn’t need to be solely concerned with management. Company founders tend to be passionate about many different lines of business – this is their priority. The leader first of all defines the mission, concept, and values of the company. He then recruits and supports a team of specialists, which provides a solid foundation for a sustainable startup that can stand the test of time.

Ideally, the executive could also take on one additional responsibility related to the area of expertise closest to him (in addition to all of the above). For example, if you’re a developer, sales, or product specialist, you could make this your specialty within the company and still be a manager with all the responsibilities appropriate to that position.


 There is no one-size-fits-all solution for effective management, especially in the challenging realities of our time. However, I am sure of one thing: you will never succeed if you drop everything, making excuses, hard times, and uncertainty. By following the tips presented above, you will be able to succeed in business even in difficult circumstances.

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